Commercial Integrator April 2017 : Page 6

CI Editor’s Note APRIL 2017 THERE’S A WORLD OF OPPORTUNITY FOR INTEGRATORS WHO EMBRACE GLOBAL AV FIND ME HERE: @CraigMacCormack @commintegrator facebook.com/ CImagazine FOR AS LONG AS Commercial Integrator has existed (since January 2011), editor-in-chief Tom LeBlanc and I have been writing about AV-IT convergence. We’ve done articles predicting when AV and IT would converge, covered the idea that AV and IT have already converged and written about companies whose leaders still don’t believe AV is part of IT today, no matter how much they resist or deny it. After my first trip to Integrated Systems Europe, I can’t help but wonder if we’ll be doing the same sort of articles on the idea of AV integrators going global. In a lot of ways, these major shifts in thinking bring about similar results as when some com-pany releases a product that does things we’ve never seen before. There are the early adopters who want to be the first ones to get their hands on what they believe will be the next big thing, there are those who wait for a few of the bugs to be worked out … and there are those who still believe the Internet is a fad. Last year, I wrote a cover story for the February 2016 issue that highlighted some of the AV integrators who’ve figured out the importance of following their customers beyond the borders of North America in this ever-increasingly global marketplace. This year, I saw first-hand how much AV integration means to people outside the U.S. and Canada, as I was among more than 73,000 integrators, manufacturers, end users and others at ISE 2017. Still, there are plenty of integrators who question the need for them to go outside their comfort zones and make connections and do projects on foreign soil. We’re now seeing more integrators who realize the importance of following their clients around the world. I notice that the last three subjects of my Back Stage Q&As ( see p. 52 ) — Mike Shinn of Verrex, Bob Zimmermann of Whitlock and Rob Smith of HB Communications — all have as the primary function of their job something to do with global AV. Meanwhile, the Global Presence Alliance and the Global AV Partnership continue to attract new members, and InfoComm International has paid more attention to opportunities and members outside North America in the past several years. And let’s not forget that the biggest company in this space, AVI-SPL, recently opened an office in Germany and launched a global accounts management program that helps its world-wide customers get their problems solved more quickly — and by a familiar face. During my time on the floor at ISE, I heard a lot of talk about how that show has become the primary target for many manufacturers when it comes to rolling out new products, pushing Info-Comm’s annual show in June down a peg in importance for many companies. That’s a function of the record-setting crowds that keep coming to Amsterdam every February and a subtle acknowl-edgement that this industry is about a lot more than what goes on in the U.S. and Canada. If you’re an AV integrator and you’re seeing the biggest companies invest big bucks in over-seas operations and installations, how can you not realize that it’s something you should be at least considering in some way? Craig MacCormack, Editor-at-Large, cmaccormack@ehpub.com I was among more than 73,000 at ISE 2017. Still, there are plenty of integrators who question the need to go outside their comfort zones and do projects on foreign soil. Find Content Like This Tagged … ISE, Global, GPA, HB Communications, Whitlock, Verrex That’s My Take What’s Yours? Give us your two cents. Weigh in on commercial integrator.com FAVORITE BLOG EXCERPT “The rapid evolution of technology and shorter refresh cycles, combined with customers’ desire for unified communications and IT-centric solutions has created demand for sophisti-cated professionals with expertise beyond traditional AV.” —Ari Fuchs, The DAK Group Check out CI ’s bloggers at CommercialIntegrator.com 6 | COMMERCIAL INTEGRATOR April 2017 commercialintegrator.com

Editor’s Note

Tom LeBlanc

I was among more than 73,000 at ISE 2017. Still, there are plenty of integrators who question the need to go outside their comfort zones and do projects on foreign soil.

APRIL 2017

THERE’S A WORLD OF OPPORTUNITY FOR INTEGRATORS WHO EMBRACE GLOBAL AV

FOR AS LONG AS Commercial Integrator has existed (since January 2011), editor-in-chief Tom LeBlanc and I have been writing about AV-IT convergence.

We’ve done articles predicting when AV and IT would converge, covered the idea that AV and IT have already converged and written about companies whose leaders still don’t believe AV is part of IT today, no matter how much they resist or deny it.

After my first trip to Integrated Systems Europe, I can’t help but wonder if we’ll be doing the same sort of articles on the idea of AV integrators going global.

In a lot of ways, these major shifts in thinking bring about similar results as when some company releases a product that does things we’ve never seen before. There are the early adopters who want to be the first ones to get their hands on what they believe will be the next big thing, there are those who wait for a few of the bugs to be worked out … and there are those who still believe the Internet is a fad.

Last year, I wrote a cover story for the February 2016 issue that highlighted some of the AV integrators who’ve figured out the importance of following their customers beyond the borders of North America in this ever-increasingly global marketplace.

This year, I saw first-hand how much AV integration means to people outside the U.S. and Canada, as I was among more than 73,000 integrators, manufacturers, end users and others at ISE 2017. Still, there are plenty of integrators who question the need for them to go outside their comfort zones and make connections and do projects on foreign soil.

We’re now seeing more integrators who realize the importance of following their clients around the world. I notice that the last three subjects of my Back Stage Q&As (see p. 52) — Mike Shinn of Verrex, Bob Zimmermann of Whitlock and Rob Smith of HB Communications — all have as the primary function of their job something to do with global AV.

Meanwhile, the Global Presence Alliance and the Global AV Partnership continue to attract new members, and InfoComm International has paid more attention to opportunities and members outside North America in the past several years.

And let’s not forget that the biggest company in this space, AVI-SPL, recently opened an office in Germany and launched a global accounts management program that helps its worldwide customers get their problems solved more quickly — and by a familiar face.

During my time on the floor at ISE, I heard a lot of talk about how that show has become the primary target for many manufacturers when it comes to rolling out new products, pushing Info- Comm’s annual show in June down a peg in importance for many companies. That’s a function of the record-setting crowds that keep coming to Amsterdam every February and a subtle acknowledgement that this industry is about a lot more than what goes on in the U.S. and Canada.

If you’re an AV integrator and you’re seeing the biggest companies invest big bucks in overseas operations and installations, how can you not realize that it’s something you should be at least considering in some way?

Craig MacCormack, Editor-at-Large, cmaccormack@ehpub.com

FAVORITE BLOG EXCERPT

“The rapid evolution of technology and shorter refresh cycles, combined with customers’ desire for unified communications and IT-centric solutions has created demand for sophisticated professionals with expertise beyond traditional AV.” —Ari Fuchs, The DAK Group

Read the full article at http://digital.commercialintegrator.com/article/Editor%E2%80%99s+Note/2740016/393292/article.html.

Previous Page  Next Page


Publication List
Using a screen reader? Click Here